Updated: May 9
Kriti: [00:00:00] Welcome to WhyFI Matter$. So today is a very fun and exciting episode with a fresh perspective on teen entrepreneurship. Please welcome Bailey Rose Campbell to the podcast. Bailey currently lives in Bali, Indonesia, but she's from New Zealand. Bailey is creative, entrepreneurial, and always every day she works on creating the business of her dreams.
Bailey is also a podcast manager and has her own podcast too called Hey it's Bailey road. She's also a graphic designer, funnel builder, and online course creator all at the age of 17. And she's a recent graduate of high school. Get ready for a super fun conversation about everything from imposter syndrome to cultural immersion, to being your own cheerleader and how to create something with Bailey Rose, the teen entrepreneur.
I hope you enjoy the interview.
Hi, Bailey. Thank you so much for coming on. WhyFI Matter$ today. I'm super excited to have you on the show and I can't wait to talk more about your entrepreneurial journey and what it's like to be a teen entrepreneur. So thank you so much for
Bailey Rose: [00:01:17] coming. Thank you so much for having me.
It's awesome to be here.
Kriti: [00:01:22] Yes. So really interesting teenage life. So can you talk more about your life as a child first?
Bailey Rose: [00:01:31] Sure. So my name is Bailey and I'm 18. I grew up in New Zealand until the age of 12. I was in public school. I did regular things that a regular kid would do. My parents. Split up when I was really young and I was back and forth between them a lot.
And then when I was 12, my mom visited Bali for four days. And when she came back, she was like, okay, we're going to move to Bali. The furthest I'd been was Australia. But it was very strange. Coach Michelle Quinn. I moved here. That's very,
Kriti: [00:02:10] very cool. Like very spontaneous.
Bailey Rose: [00:02:13] Yeah, exactly. It was very spontaneous.
I mean, we were only supposed to go for a year, but seven years later or whatever it is, we still, even after being at a public school for seven years, I went straight into a interesting private school because it was. The entire school was made out of bamboo. They had like mud wrestling classes for P it was like Autry classes and things like that.
So it was super different.
Kriti: [00:02:44] So what did you learn from moving to Bali?
Bailey Rose: [00:02:49] I think, yeah, it really did open my eyes to other cultures and things like that, where I grew up was very. It's quite conservative place. And then when I moved to Bali, it was like everything flipped upside down. And there's like people from every continent almost, you know, and then most people are like half and half something.
And, but they might've been half Indonesian, half Dutch, but then born in Ireland and raised in America, you know, it's crazy. And So it was just really cool too, to be able to have my eyes open to that kind of environment and grow up as like a third culture kid. Yeah.
Kriti: [00:03:31] No, I, I think that's cool.
And do you think that this cultural immersion allowed you to become a better entrepreneur or even to decide to be an entrepreneur?
Bailey Rose: [00:03:44] Do something different. Yeah, 110%, because you know, a lot of people like back in New Zealand, like where I grew up there, there is no other way, but here. Because of growing up as like a third culture kid where there's so many other possibilities that opened up, I mean, Bali as a whole, there's a lot of like digital nomads.
And there are a lot of entrepreneurs who live here because they have online businesses and things like that. So they get that financial freedom and they get to live that laptop life and live wherever they want. And so living here and growing up in that kind of environment was. Definitely eye-opening and definitely allowed me to try new things and experience new things.
Kriti: [00:04:32] Awesome. So I want to talk more about you as the teen entrepreneur. So what do you think defined an entrepreneur?
Bailey Rose: [00:04:44] So I think that entrepreneurship is really about trusting yourself because. In order to create something successful, you have to believe in what you're doing. And you have to trust that what you're putting out into the world actually matters because if you are creating something and you don't believe in it with all of your high and you don't believe in yourself, you're not going to be successful because there's, you're not backing yourself.
And. That is the number one thing. You, through this journey, you might lose friends. You might lose relationships that were really important to you, and you might lose, you know, family relationships even. And so that number one support has to come from you. And if you don't have that number one support, then it's going to be a very, very difficult journey.
Kriti: [00:05:39] So definitely being your own cheerleader. Is something that I think is important and something that every entrepreneur should understand and that it is you it's really about what you have to offer and your passion.
Bailey Rose: [00:05:54] A hundred percent. Yeah. That's exactly how I feel. And yeah. You will have support around you, but you also have people who don't support you, but if you have your own back and you have like trust and support in yourself, you'll be able to withstand the fact that other people are trying to drag you down and you're right.
You have to be your own cheerleader as well. You gotta be everything. Yeah. So.
Kriti: [00:06:21] did you always want to be an entrepreneur? Is something that you developed over time?.
Bailey Rose: [00:06:26] Oh no, I did not want to be an entrepreneur. I was like, cause my S what my parents are and I was like, no, no, couldn't be me. But I always wanted to be an actor actually.
So I, I mean, I still love acting. I still love theater. I. Love film all of that, but yeah, I kind of just fell into it actually, which I know sounds strange, but lawns GEA during COVID all of our examinations for our final. Like year 13 graduation, like they all got canceled and we were sitting at home and locked down with nothing to do.
And so I started helping my mom and her business, and I started editing podcasts for her. I'd always been doing video editing since I was like 12 for her. So I had some skills in editing, that kind of stuff, but I really learned a lot. During that time when I was working with my mom and I decided that I was actually really enjoying what I was doing and I was starting to get clients, I was also like, damn, what am I going to do?
Like I have eight months before I can go to university in New Zealand, but. Yeah. And I was like, what am I going to do between now? And then? And I started to get clients and then it started to kind of snowball. And in June, in late June, early July, I decided to officially launch my own business. I set up a website, I did all of this stuff.
And then I started. You know, actually growing and it was crazy. I got people reaching out to me about all of this kind of different stuff and yeah, it was, it was really cool. And then I decided to really. Just go with that. I decided that 20, 21, I wasn't going to go to university. I was going to focus on this because if it's already growing at the speed of what it's growing, like where can I be in 2022?
So I decided to keep this going. And if, if I didn't enjoy it next year, like, I'm only, I'll only be 19 next year. Like I can, I can do whatever. I want stuff. Doesn't like life doesn't end at 18, which I always thought it did. But it really does not.
Kriti: [00:08:48] I feel like it's, I don't know if it's just an American mindset, but I feel like you're on a hamster wheel, you know, you're always chasing.
And there's like a statistic that Americans work the most out of all of the different countries, but they feel like the least satisfied. And it's not like the end of the world. If you don't get to point a or a few take path, the be like, you have so many different options and it's hard for us to see like, Hey, it's fine.
You can do something different and you're still going to be fine.
Bailey Rose: [00:09:21] Yeah. So many people get caught up in that rat race and yeah. They, they think that it's the only way and that university's the only path, but it's really not. You can create anything, especially with the internet. Like it's crazy.
Kriti: [00:09:34] I was interviewing someone like last week and that's what he's, that's what he said.
He was like, the internet allowed me to make a multimillion dollar business. He was a homeless teen and he was able to get these skills off the internet and just grow his knowledge through that. And he has like so I think that's amazing. And I see that you're. A big advocate for women and entrepreneurship.
Can you talk more about why this is a cause that's very close to your heart?
Bailey Rose: [00:10:03] I really feel that women really just need to support each other since the Dawn of time. I guess we've had some things stacked against us and it's only really been in the last century that we've started to. Be recognized as, you know, actually human beings.
And then there's this, this thing where, because women have been in competition with each other for so long, there is that often ingrained. I guess thing that causes us to try and tear each other down, it's like that whole crab and bucket mentality. Like if you put crabs in a bucket, won't, we'll try and get out, but then they'll stop pulling each other back down.
And exactly. And that's, that's how I feel. Especially in high school. There's a lot of that. And there's a lot of competition between the girls and I mean competition between everyone, but especially in like female relationships. And I just really feel that we need to support each other. And I know that how hard it can be even to be taken seriously as a woman in business.
Kriti: [00:11:14] No, I think that's great that. Why this cause is so important because I know it's a focus on your podcast. We have the scarcity mindset it's because we've been told we're inferior and there's no room for us. And now there is a little bit of room for more women and different spaces, but then we have the scarcity mindset and it's like, I have to get there before she got there.
Yeah. Yeah. So I guess going back to entrepreneurship,
Kriti: [00:11:44] Would you that you have a role model entrepreneur that you follow or you get a lot of inspiration from?
Bailey Rose: [00:11:51] Definitely my mom actually. So my mom is my biggest mentor and my biggest advocate and biggest. Teacher. She's amazing. She is a leadership coach and she also has a business mentor.
She mainly only works with women. She actually created Australasia's largest women's leadership event. So that's New Zealand and Australia. She is a full-time entrepreneur. She teaches me everything. She helps me through everything as well. So yeah. If there's ever anything that I'm struggling with, or if I've got any ideas, I always run them past her.
I learned so much just through having conversations with her conversations that people pay big money to have with her. I get to have for free. And she gets to, she shows me the back end and how everything actually works. And yeah, it's amazing. That's so
Kriti: [00:12:45] cool that you're able to have a connection and you come from entrepreneurial parents.
I think that's really, really great that you sort of taken it with you too. So. I guess something that you talk a lot about is I guess, timing. So why did you just choose to start your business just right after you graduated and also tell us more about your business Bailey rose.co, and what do you do there?
Bailey Rose: [00:13:15] So I am a podcast manager, a funnel builder. So I do like sales pages, email sequences, all of that backend stuff. I also do graphic design and branding as well. So those are my three pillars that I usually work around. I do other stuff as well, but those are the main three. I decided to launch my business straight out of high school.
I used to be a massive perfectionist and I would always wait and I would always just go back and I would redo things and be like, no, it's not right. I can't submit it. Like, it's just, it's not, it's not perfect. And has to be perfect through this process. I've learned that there is nothing. Is ever going to be perfect and there is no perfect time.
Everyone always waits for the perfect time I'm doing just air quotes, you know, perfect time. But there is no perfect time because. Life is it's a roller coaster. Things happen. I mean, this time, last year COVID didn't exist and the world was normal. And then all of a sudden, overnight, it seemed like the world went upside down and it's just, there is no perfect time to do anything.
And if you wait for perfect opportunities or whatever, they won't ever just come knocking too, you have to actively go and seek them out and you have to take the opportunities that. Well, the whispers that come your way and you just have to grab them, you know, grab that bull by the horns and go for it.
That's what I think. And people always too tentative to, to go in and cause they're, they're always waiting for the perfect time, but there is no perfect time. And that's when I realized, and I was like, I might be 17 as I'm launching this, but I can only learn more the amount of progression that I've seen.
In myself and what my parents have told me and what I've heard from other people since I launched is just crazy. Right.
Kriti: [00:15:14] So what is your why behind creating Bailey rose.co?
Bailey Rose: [00:15:20] I just really wanted to help people, even though I launched my business during COVID I still massive growth during COVID, which I was extremely lucky because I know a lot of people have suffered immensely during this time I was offering.
Back in services that people needed and because they needed those services, they were willing to pay for them. Spike this recession that we're in all of these backend services, like website development funnel, building, sitting up emails like people's businesses. Especially on this end of the world.
Didn't exactly collapse. And so people were still investing in their business because that was their way of making their money. So I was offering a service in the middle of that will actually help them succeed. Does that make sense? Yeah. Yes,
Kriti: [00:16:10] it is. The backbone of a business website does exactly email management, everything that you're doing.
Bailey Rose: [00:16:16] So. Yeah. I like how you, you just want to help people. And I, the timing was actually right for you. Yeah, definitely. But it was interesting because because of COVID because everyone was inside, everyone was going online. So they were taking all of their businesses that they might've done in-person coaching and things, but they had to all go online, but then they have no idea what they're doing, so they need to get set up.
Kriti: [00:16:43] You have a really great digital presence. So why is it important for entrepreneurs to build up a brand around themselves?
Bailey Rose: [00:16:54] So, Branding is extremely important. And there are, there are different pots that create branding, right? So a lot of people think that branding is just the visual elements. So the pretty colors. The pretty fonts, all of that stuff, which, yes, that is part of it. But that's only one pot that is the what's called the visual identity or the visual branding. And that is actually the last part that needs to be created when you creating a brand. So with branding, I drew this for clients, so I'm a graphic designer and a branding expert as well.
So. This is a topic that I love talking about. One way you have to stop basically is at the foundations and the foundations of a solid brand will help you create the visual elements. So what you've got to think about when you launch your brand is you have to think about your target audience. Who are you actually trying to connect with?
Because what a lot of people make the mistake with when they first launch a business is that they try and connect with everyone. And therefore they connect with no one because no one actually feels like. Not being understood by what you're offering. So you have to actually know who your target audience is.
Now you have to get really specific to the more specific you get the absolute better, because you know, you could be like, yep. So my target audience women named Laurie between the ages of 35 and 45. They like to use Instagram. They like to listen to Amy Porterfield's podcast, you know, all of that kind of stuff, like really specific information.
And then you can talk about, you know, your goals for your brand. Like, what are your, what are you trying to achieve? So come up with a brand statement, like, what are you aiming to do with your brand? And then come up with cool pillars and core values that you wanting to stand your brand upon. Now what I try and emulate, I have what's called a personal brand.
So. Bailey rose.co and then everything surrounds me as the actual person who creates it. And I bring in elements. So I bring in what's called my point of difference. So my point of difference is that I am a young entrepreneur and that is something that. Intrigues other people. And that brings in my target audience because my target audience love to support younger people with ideas and visions and things like that.
And. So I created these brand pillars that also helped me. So my brand pillars inspiration, passion and authenticity. Now I know that it has nothing to do with the actual services that I offer, but it's the way that I offer these services. And then I get to do the fun stuff of the visual branding. And so I.
Thought to myself, you know, what's going to attract my target audience, you know, the kind of language that they use, because if I'm trying to attract, you know, mothers and women in their thirties, early twenties, thirties, whatever, they're probably not going to need corporate language. You know, they're going to need something more like, Hey, they're like, it's super great to see like more jovial, more friendly.
And so that's the kind of language I need to learn how to use. And, and then I try and infuse my personality into that. So on my website, you know, I throw a couple of crosswords and they every now and then just to cause that's how I actually speak, having that as part of my personality shows that people shows people and shows my target audience, that I'm actually real.
I struggled for a long time with my personal brand, because I didn't know who I was and why I was doing what I was doing. But once I got clear on that my whole brand changed. I started getting so many more clients, so many, like, so much more recognition for what I was doing, but I, myself felt way more connected with what I was producing because I knew why I was producing it.
And I knew that, yeah, it just, everything was slotted into place and it was just amazing.
Kriti: [00:21:17] That's really interesting. I think I've experienced what you're talking about. WhyFI Matter$ in the beginning, I set out to do it as a, as an order for me to get financially literate and financially savvy and. Of course to educate my peers.
And so I created a platform to help educate them, but I realized, you know, yes, I want to be financially literate. But my real passion is talking to teen entrepreneurs, talking about things like gender pay gaps and racial wealth gaps. And I'm talking about entrepreneurship and these life skills that you need.
And that's what I love to do. And I started feeling more connected to that. If you get what I'm saying. And also just being curious as a host of the podcast, you know, I interview so many different people and it just really allows me to sort of foster my curiosity. So I think that's really great. So what have you learned in terms of how the business world works?
And can you give us an example?
Bailey Rose: [00:22:24] Yeah. Sure. So in business, what I've discovered is that you have to learn to trust yourself when you make decisions. So if you get on a call with someone and you have all of these red flags that are coming up and you realize that this is probably not. Part of your target audience, or this is not someone that you really want to be working with for X, Y, and Z.
It's better to just say no and say that you're not going to work with them as opposed to wasting your time working with them when you know that they're not a good fit. And so basically what I've learned is that 80%. All of your workload is taken up by 20% of your work. So 20% of your clients will this one client that, you know, you've gotten red flags from, but you continue to work with that are producing 80% of your entire workload because you know that they're not the right fit.
So. You've got to be really, really, really careful and you know exactly who you want to work with as why it always comes back to knowing your target audience really well. And also another thing that I've learned is that again, you have to trust yourself. Like I said, all of this kind of stuff comes back to trusting yourself and being strong within yourself, but learning to create good boundaries with other people about when they can contact you.
But also having boundaries with yourself about when you will like contact them back and making sure that, you know, if you're not, if you're on holiday or if it's a weekend for you, and you've got clear boundaries that you don't respond on the weekend, don't break those, you know, Don't respond on the weekend.
So, yeah, there's just, there's quite a few things that I've learned during this time.
Kriti: [00:24:21] So can you give us an example of when you experienced imposter syndrome and what did you do to overcome it?
Bailey Rose: [00:24:30] Yeah, so imposter syndrome, I made an entire episode about this actually on my podcast. It's such a big topic and I could talk about it for days, but.
Imposter syndrome essentially is when you don't feel that you're worthy of what you're doing, or you don't feel that you know what you're doing. And when I first started, Oh my God, imposter syndrome was there in, in my corner, you know, in the back of my head every single day, because I didn't feel like I knew what I was doing.
And so when I launched my business and I started getting clients, I was like, Oh my God, I don't, I don't deserve this. This is weird. They are wasting their money. You know, I don't know what I'm doing. I probably should just. Give them money back to them. I'll do it. I'll do what I'll do what they need, but I'll give them money back because what if I did it wrong?
You know? And I don't want to be harming them and in any way. Yeah. So a lot of that kind of stuff came up, especially in the beginning and it was very common. And then when I started to earn money, I'd never hand more than I think, $1,500 in my account. At one time. And when I started earning money, I started like, you know, doubling, tripling that.
And I was like, Oh my God, what is going on? This is not okay. I'm not allowed to have all this money. I'm, I'm only 17. Like I shouldn't be having, this is ridiculous. Maybe I should just, like I said, like, I'll just give them money back to them. It was really confronting, like I'm experiencing this because I.
This would these things called you know, your, your thresholds. So every time you, you start to feel that imposter syndrome, what it is indicating is you moving through a new threshold.
Kriti: [00:26:26] That's a good way of putting it.
Bailey Rose: [00:26:28] Yeah. When I first started. You know, there was that threshold of transitioning from childhood to adulthood.
So that was probably the biggest ratio that I had to get through all that I've gone through so far. Because. You know, I've, I've, I've only been a child before, and then all of a sudden I'm expected to be this adult overnight. You know, so all of that transition was a massive one for me. And going through that threshold was really difficult.